There are many specialization fields of SEO, one of which is local issue. And in this local issue field also there are many different professions and industries, in terms of which there are many changes in strategy as well. An important part of local seo is Google My Business or Google Business Profile. And its rules are different for many industries and many professionals, due to which their local SEO strategy also changes and one of these types of industry or professional is doctors.

In today’s article, we will talk about the strategy of developing an ideal local SEO strategy for medical doctors. In today’s article, we are talking about developing a good local SEO strategy for doctors. 

Local SEO strategy for documents can be divided into 6 parts.

Let’s understand this in a little detail.

The most important part of your local seo strategy will be your Google My Business profile of the doctor, because on the one hand, the results also come the most. The second doctor will also ask the most about it now. Google also follows very different rules for doctors. 

Like the same doctor can create a listing in his name at more than one address and he can also use the same phone number. But the opening and closing times of all these listings should not overlap. Did you know this? If not then you should get doctors related policies from google my business. More and more information should be gathered about them.

1: Number one may be that you inadvertently violet a policy and Google will take action against your listing.

2: Number two, you may be missing out on some useful features in your listing.

You can suffer loss in both the situations.  The disadvantage of a doctor’s listing can be, as I just said, if a doctor sees a patient in a yoga clinic or hospital, you can create more than one listing. For the same doctor, if the doctor has his own clinic or hospital in which other doctors visit other than him. So you can also create another separate separate listing with the name of that clinic or hospital.

I don’t need to tell you that more listings mean more business, because you are optimizing a doctor’s listing. You know that people will come to you only when they have a problem and if at this moment they have to wander because of any wrong information given by you, there is a problem then the chances of your listing getting bad reviews are very high. That’s why it is important to keep everything updated and accurate, including business hours, web pages, address mapping, contact numbers, photos, etc.

 For.

Apart from Google My Business, there are many important platforms too. Like Practo Librate and Just Dial, where you go from your business to the clinic, it is important to have the profile of the doctor and it is also important to be correct. Optimize these profiles as seriously as Google My Business profiles and keep them updated. Focus on that.

1: Google looks at all the information available across the Internet to verify your business information. So when you fix your business information on other profiles, it becomes difficult for someone else to unnecessarily manipulate your listing.  If the competitor wants to damage your listing through options like suggest and edit, then it will not be possible.  The information about your business will be safe.

2: Google My Business is just a platform and you do not have control over it.  If Google suspends your listing tomorrow from any region, you will not close your clinic or hospital.  Right?  You would still like your patients to be able to find you on the Internet, so you need to keep your business or clinic doctor’s profile information updated by adopting your business on other platforms so that Google My Business listing is safe and if Google My Business listing  If you don’t study then your business is still separate nor should I use the business world again and again.  Now clinics, hospitals or doctors can understand.

Many times doctors wonder why they need a website? Which website the patient will sit to read before meeting them. And also how the job search engine will get the information about you, you will get it from the website. Google bot can’t come to you to eat treats. Having a website is more important for infact doctors.

Because doctors come in a very important category. Which is YMYL, which means, Your Money Your Life. In this, Google sees the business, person, web pages coming in a more strict way and verifies the information. So make a good Easy Navigate website for yourself.

EAT means EXPERTISE, AUTHORITY, TRUSTWORTHINESS. Right now in the third point, I told that the site of doctors comes under the YMYL category, so it is important to be accurate. Google judges doctors’ website on the basis of EAT. The purpose of this EAT is to test any one website or webpage, in such a way that whatever information it is giving to the patient is safe.

EXPERTISE means that the medical information that is being given on a website is a medical expert or not. Authority means that the medical information that is being given on a website is the authority in its field and not authorized to give that information or not. There is a lot of confusion in these two points. They look the same. It’s big. No late that you are a cancer doctor and you have found a lot of useful content in your website. Based on his experience, now if there is a long term cancer patient then he will also have a lot of information.

If he himself wants, he can write a lot of content on the basis of his experience. People learn many things while getting treatment. Older diabetic patients get used to injecting themselves. There are supporting staff among such doctors, they also start understanding a lot of facts and procedures, then we can call them experts, but they are not the authority. You can take some information from an older patient, but you will not get him treated.

So, expertise is one thing and to have authority it is necessary to be a doctor and TRUSTWORTHINESS means whether a doctor can be trusted or not. These three factors cannot be tested on any number at the moment. There is no fix page on which you can check your website’s EAT. There is no such fix algorithm, but you have to provide your contact information in your doctor’s website.

You have to give links to the rest of your profiles, the organizations with which you are associated ie doctors are associated, you have to give the links of whatever award recognition you have received, you have to give information. Make it easy for Google to recognize the doctor.

Once the answers have established the authority of the doctor, then publish the content on the website.  And by content I do not mean blog posts.

Sometimes I really wish I had real world class and I could just be shocked whenever someone answers a blog post for a business website. If your doctor is fond of food or travel, then you can create a blog post on his hobby, but medical content is not to be published in the blog post. Create proper pages and publish proper content.

Add the author profile to each content page and link the doctor’s page. So that Google knows that the author of this page is a proper doctor. He is also an expert and authority in his field and keep the content of the page updated. If your content was written two years ago, however accurate it may be, it is stale. Google won’t trust him.

Last but not the very least is create a proper backlink campaign, doctors are specialty professionals, whose papers are published, they get awards, their name appears in newspapers.

Comes in news websites. We have clients who just recently had a completely chopped pair and after several hours they were able to attach it and the hundred percent function returned to the hand. News came about in newspapers in news channels in all news sites, local channels were also filled with their coverage, now to create backlink campaigns for such businesses. It was not that tough. If you have expert content.

Doctor’s publicity, you will be a little creative. If you put a little price, then you will get the sources of good backlinks. Just normal social bookmarking, don’t focus on dropping links on random websites. Because everyone can do that. It is not necessary for him to be a doctor at all. Anyone with a live internet connection can do this. You have to do something different.

So follow these 6 points closely and make the perfect local seo strategy for a medical doctor.

Tags : Local seo for doctors

Also Read: 

– How To Create Perfect ALT TEXT For Images?

– How To Rank Your Listing Top in Google Maps?

Thank you!

Take care!