Leads Strategy For Google My Business Listings 

Whether you do SEO, do local SEO, do any activity of PPC, social media, or digital marketing, they all have only one purpose, target and aim and that is Leads, More Leads, More Customers, More Business Today. In this blog post we will discuss.

Some factors that can help your local business, be it small or big, be it of any type, it can get more leads. This can lead to a longer run. And at Ordinary I will not ask you to run blog posts and blow dust on social media. I know that you want to publish hundreds of blog posts on your website. Business is not going to come up so easily.

It is a bit complicated topic. Therefore, listen calmly so that you can take full advantage of this blog post. In today’s blog post, we will discuss some ways in which local businesses of every size and type will get more leads.

The methods of lead generation have changed very rapidly in the last four to five years. Lead generation where once upon a time there was a term used for big business. At the same time, even very local businesses now focus on leads. But the approach of many businesses is wrong, the wrong word probably should not be used. His approach is outdated. Search engines and other tech platforms have evolved very rapidly in the last three to four years. The capacity of their data analytics has increased.

Their spam detection has increased but business and infact seo agencies are also unable to convert themselves at that speed, they could not keep themselves updated. Because of which they lose a lot of business.

So let’s see the top five ways that can get you more leads from more calls.

In the name of local SEO, many businesses focus only on the Google Business Profile, which was called Google My Business until now. But Google itself focuses on the entire Internet. If the information of your business is absolutely correct on Google Business Profile, all the information is updated in it. But if the information is different on the rest of the Internet, then the online performance of your business will travel.

Do a simple thing, search your business name and address together on Google and you will see your business profile on different websites in this way. Visit all these pages and on all these the name of your business which is the address phone number and the website which is the URL of the website. What is what? Note them down on an excel sheet.

You extract the data of 20-25 sites and then see how many places your business name or number or address or website is mismatching. This is a problem. Because you are focusing on Google. Your target customers can also be. You may be focusing more on Google, but Google is not Snow White’s mother who will stand in front of the magic mirror all day long and ask. Tell. Which is the most powerful search engine.

Google is checking the information of your business on other websites and trying to verify that what is the correct address of this business. What is the real phone number or what is the original website, so the excel sheet that you have created now has all the websites where there is a profile of your business. Go and claim them and put the same exact information on them that is on your Google Business Profile. Google Business Profile ie Google My Business.

Once your business information is fixed on other websites, it’s your turn. To update the information on your Google Business Profile. You will see in hundreds of videos and blogs that if you put a keyword in the name of your business listing or business profile, the rank will increase quickly.

But none of these guys will help you when your listing is suspended and you know how I know because. We get dozens of calls and messages every day. Watched any video of such difficulties and or read any article. In it, he just put the name meaning a small piece, such a small keyword and the profile got suspended. Google has its own policy like all other online platforms and if you do not follow these policies then your profile may be suspended and number may be missing from your profile.

You have corrected your business information on other websites. You have corrected the position of your business on the Google Business Profile on Google My Business. But is your own website right? Is the information right there? Whether the website is loading correctly, whatever URL is linked to your Google Business Profile. It is absolutely mandatory to have these five elements on that particular URL on that page.

1- The same name, address and phone number of your business as on the Business Profile as on the Google Business Profile should be in the main content of this page.

2- The details of the area in which your business is located, its name must be on this page.  Like.  If your business is located in Lajpat Nagar in Delhi, then Lajpat Nagar should also be mentioned in the content of the page normally, the content of your page will target the whole of Delhi that’s fine.  But do mention the local area surrounding area also.

3- Your listing’s map must be embedded.  It is compulsory and remember not to embed in the footer, you have to do the map in the main content.

4- What services or products does your business provide?  These details should also be there

5- Must have clear contact information and contact method.  Clear means a phone number by clicking on which the user can directly talk to you or any of your staff members.  If it is necessary to take an appointment, then it should be processed.  A contact form is a must.

The website needs to be functional, mobile responsive, mobile friendly, and reasonably fast. Although many elements are important in a business website, but if you take care of only these things then your work will be done.

If a list of such businesses is made who have killed their online presence just for the sake of reviews, then the episodes of Crime Patrol will also be reduced. In many videos, articles in blogs, it is written that reviews are good for businesses which is absolutely right but what do most people take to mean it? Reviews are good for business let’s buy 500 reviews.

These are not reviews but spam and most of these reviews cause business suspension, so you don’t have to focus on more reviews. But the focus is on high quality reviews. How are high quality reviews done?

– Review should be more than 200 words.

– Review should be from real user.  Normal people keep giving review to your business before and after giving review to your business.  Normal people have travel history.  He has a profile picture.  They have photos.  Google can analyze these data and decide if a reviewers is genuine or not.

– The review should contain the name of the product that they have purchased from you or the name of the service which they have availed from you.

– Whether there is a photo or video in the review, a real unique photo or a real unique video increases the quality of that review, so such reviews are high quality reviews.  Remember You must reply to the review.  Whether that review is zero or it is negative.  Both have to reply.  There is no need to be afraid of negative reviews.  There’s no need to panic at all.  There is no need to answer in anger by getting personal on it.

Both positive and negative reviews make your average rating score genuine. Whose five star rating is perfect? Never.

This is not technically your responsibility, it is Google’s job. Keeping Google Maps clean and tidy is not that it is a very difficult task. But until Google Maps does not go from its sleep, you will have to remove all the spam listings in your listing collision. You have to keep removing the infact.

Spam listings are listings that are not of real business. This is just to steal leads from real business and what to do with thieves. When caught and reported, then you have to search your main keyword on the map. See which listings are spam in your area and then follow the steps in this blog post to remove or correct them.

We have described three methods in this blog post, which you can use in turn to get the listing removed. It takes some time, you will have to be patient in this process, you have to keep trying continuously. The less spam listings against your business in your area, the more leads you will get, so if you want more leads for your business, then you have to keep removing spam listings continuously.

Many times genuine businesses also try to boost the trend of their listing in a fraudulent manner by deliberately putting keywords in their name, which leads to the ranking of your business down. In such cases, you should try to fix these listings by following the three methods given in this blog post, so that your business gets more leads.

Remember no matter what business you have, only three listings will be up in your area. If a spam listing is in the top three position and your listing is not there, then you are losing business. So these were the five ways your business can genuinely get more leads. Without spending on ads, without spending on blog posts, without creating a ruckus on social media. These methods are useful for any type of business on any site.

Also Read

– How To Create LinkedIn Marketing Strategy?

– How To Get More Reviews in Google?

Thank you!

Take care!