Linkedln, a social media platform in which not so many memes run themselves, but on which a lot of memes run. If you have seen all the memes on 9Gag, Reddit and Twitter, then search Linkedln Memes on Google. There will be a good time pass.

But these Memes made on Linkedln do not make fun of Linkedln platform but Linkedln marketing strategy. Linkedln is a useful platform for businesses of all sizes, even if you haven’t started yet. Just wondering, there is still a good platform for you. All you need is the right Linkedln marketing strategy.

In today’s blog post, we will look at the basic elements of Linkedln marketing and how Linkedln marketing differs from other social media platforms and how you can create a Linkedln strategy for your personal website.

In today’s blog post we are talking about LinkedIn Marketing. We can divide an effective LinkedIn marketing strategy into four parts.

The first step in Linkedln marketing is to identify your target.  You know your product or service right.  Now you have to see who will use your product service.  This is called finding the target audience, make sure that you reach exactly the same audience, the same specific user who can or will use your product or service.

There is a general theory in the mind of people that the more people you message, the more results you will get. But that’s not always true. There is a simple rule, the more audience you target. The sales speech you have, the message you have, the more common it becomes. Suppose you are selling a soap. Now if you want to sell this soap only to doctor. Then you will go to the doctor. It can be said that soap does not contain any allergic element, it takes less water, there is no carcinogenic element. 

 Kills 99.99% of germs in just five seconds and so on you can make your sale speech technical. Can drop his right points. Doctors people will understand, but if you want to make this sale speech for everyone, from doctor to grandmother, aunt and uncle of WhatsApp, then technical points will not come to everyone.

Understandably, you can say that it is of purple color. It is of pink colour. Its fragrance is good. It dissolves less, whatever was the specialty of soap, it all went to hell.

Your services will become normal like all other soap ads. This is what happens when you want to target a very large audience with a single message, LinkedIn is a professional networking space where you can impress the right audience by sending a right message. Can be made by customer or client.

But if you send a very generic generic message then it will not work. Paytm Karo type message is good only for radio. Good for news paper. Will have to tell on linkedin, why do paytm, whom to paytm, when to do it.

When you have selected your target audience. You know who to target, then you have to identify the pain points of your audience, okay, who do you want to sell the product to? You know this but why should that particular audience buy your product or service?

Too many times your target audience doesn’t even know what their problem is. How will they buy your product? How to buy and use Find your target audience.

After all, find out what is the problem with that audience. If you go to your current customer and ask what their pin points are, most of the time they will not be able to tell. Every customer uses your product in their own way. One uses more than one feature. Somebody uses another feature more. Only you can find out what your audience’s pin points problem is.

There is a simple way to identify these issues. To reverse this process, you create an excel sheet. Write the features of your product or services in one column and then in the next column in front of these features, write the tasks that these features solve and then in the third column write the problems due to which these tasks are created.

And these are all the elements in the third column, these are the issues of your target audience.

Now, you know who you want to target. Which of their problems you have to solve, but this third step is to provide valuable content to your audience. This is the part of your strategy where you meet your audience for the first time. You want the target audience to purchase your product, purchase the service, sign up, subscribe, become a client as quickly as possible, but before that you have to develop trust with the audience. Goodwill has to be made.

Suppose you are making a marketing campaign for the company with a toothbrush. You have found the audience, professionals between the age of thirty five years to 65 years. You have also identified the issue. But how will you convince this audience to buy your company’s toothbrush. Because your audience sees tooth paste advertisements throughout the day, they feel that if you apply toothpaste with salt, then the cavity will automatically become less. Tooth brush has nothing to do with it.

But if you talk to a dentist, then you will tell that in fact, it is only the tooth brush that makes a difference, apply any paste, whatever the soft and long tooth brush will be, use it round and round, then there will be no cavity, but this knowledge is the secret. You have to tell the audience about that. Toothpaste company will not tell. So in this third step, you have to create a message according to the issues of your audience. Publish really useful, really engaging content that will make your audience remember your name. Trust has to be created at this stage. Goodwill has to be made. You have to provide valuable content for free.

The last and longest step would be to create the Sales Funnel.

The content that you are making in the third step, what you are consuming, what to do next? If you want to make them a customer, how will you make them? If you are running an ad on Linkedln, what should be the call to action. If you are publishing post or article then signup link, email for sign up etc. is offered. How to make a separate funnel for each product or service. 

You will have to solve all these problems in this step. Final conversion can happen on call. Trial may be on offer. Maybe after the demo. By sending free samples, there can be offers, coupons, videos, there are many methods, but how to bring your audience to the final stage of final conversion. It depends on your industry, your product and your budget.

Suppose you have a web designing company which is collecting leads through Linkedln. If there is a small web designing company of one or two people, then you can use Just Contact, through this it will reach the leads and then they can send further proposals to the customers. can discuss. But if this is a medium size company then maybe they have a telecaller who can call these leads immediately and explain all the options and then convert the leads. If a big company is a very big web designing company, then there is an option to show many templates, many previous projects on Maybe Contact Form itself and users will be able to provide information by selecting these templates.

The telecaller can then convert the leads by specifically calling for the same template. Which Will Be Faster You Will Have More Concrit Information. The quality of leads will be good. Maybe the leads don’t need the website right now else you can capture their email id and send them monthly offers. You can send information and whenever they want to make a website, your company will be remembered by them.

Establishing the right marketing funnel is a big challenge. Because there were too many variables. Like I also said Company Size, Budget, Industry.

Once you have created this login marketing funnel, you can collect leads month after month, year after year and convert them into clients so these were the four basic steps that differentiate your Linkedln marketing strategy from spamming We do. Don’t just message blindly. Don’t message everyone and marketing is not a joke. Create a strategy, Major The Results, and then repeat it days after days.

Thank you!

Take care!